From Crisis to SaaS: Matt Deseno's Pivot to a Multi-Million Dollar Business

https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/4d/a0/10/4da010ca-24ca-d87e-44c3-36e9247bc7c5/mza_5524078258697308135.jpeg/600x600bb.jpg

Andy Audate Show

Andy Audate

115 episodes

3 days ago

Discover the strategies and methods to increase in all areas of Life. Business. Finance. Marketing. Entrepreneurship. Andy Audate brings the top knowledge to Progress in Life. www.AndyAudate.com

Entrepreneurship

Business

RSS

All content for Andy Audate Show is the property of Andy Audate and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Discover the strategies and methods to increase in all areas of Life. Business. Finance. Marketing. Entrepreneurship. Andy Audate brings the top knowledge to Progress in Life. www.AndyAudate.com

Entrepreneurship

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/43912004/7b41b68fa5c1df5d.jpg

From Crisis to SaaS: Matt Deseno's Pivot to a Multi-Million Dollar Business

Andy Audate Show

1 hour 2 minutes 33 seconds

3 months ago

From Crisis to SaaS: Matt Deseno's Pivot to a Multi-Million Dollar Business

In this two-part powerhouse episode, Andy Audate sits down with Matt Deseno—founder of HR Pro Tools—to unpack how a pandemic, a premature birth, and a pile of unpaid invoices forced him to innovate under pressure. Matt reveals how he transformed his high-ticket marketing agency into a thriving SaaS support company built around the HighLevel ecosystem. He opens up about affiliate marketing pitfalls, scaling philosophies, strategic pivots, and why disconnected revenue became his mission after a NICU crisis during COVID. If you’re building a business—or rebuilding one—this is the blueprint you need.

⏱️ Timestamps

00:00 – Intro: Trauma, fatherhood, and financial resolve

01:15 – Affiliate commissions and the Shopify fallout

05:10 – Starting with HighLevel and becoming a pioneer SaaS vendor

08:30 – Predictability vs. scalability: pricing philosophies that scale

12:00 – Why usage-based pricing can kill customer retention

18:40 – How COVID and fatherhood forced a business pivot

29:50 – The launch of HR Pro Tools and Zapier Chat

36:00 – Building disconnected revenue and eliminating founder dependency

40:45 – The entrepreneur's obsessive mindset and control issues

47:00 – Subscription over one-time payments: keeping support relevant

50:30 – Why most businesses plateau at $1M and the operator vs. visionary challenge

54:00 – The parenting philosophy that fuels Matt’s business ambition

57:00 – Hiring, firing, and growing a team from T-ball to major leagues

Loved this episode? Don’t keep it to yourself—share it with a fellow entrepreneur who needs to hear how adversity can fuel innovation.

📲 Follow me on:

Instagram: https://www.instagram.com/andyaudate

Facebook: https://www.facebook.com/@andyaudate

TikTok: https://www.tiktok.com/@andyaudate

LinkedIn: http://www.linkedin.com/in/andyaudate

Podcast Show: https://www.andyaudate.com/podcast

📖 Get My Book: No More Average → https://a.co/d/2FnrZUz

#SaaS #Entrepreneurship #BusinessGrowth #MattDeseno #AndyAudate #HighLevelCRM #AffiliateMarketing #SubscriptionModel #PredictableRevenue #ScalingBusinesses