In this episode of Andrea Lake 101, Andrea discusses her journey with Sticker Junkie, including the challenges and triumphs of scaling the business at an unprecedented rate of 500% per year. She reflects on her experience on The Apprentice, the importance of building a supportive mastermind group, and the strategies for effective marketing. Andrea also emphasizes the significance of maintaining a positive mindset and fostering a strong team culture as they navigate the ups and downs of entrepreneurship.
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00:00 Introduction to Sticker Wars and Scaling Challenges
00:04 The Aftermath of The Apprentice
12:52 Current Strategies and Future Plans
17:00 Marketing Strategies: Conversion vs. Branding
24:42 Scaling Up: Revenue Growth and Future Planning
33:13 Navigating Challenges: Legal Issues and Supplier Relations
34:50 Mindset and Team Culture: Building a Positive Work Environment