In this conversation, Andrea Lake shares her journey as an entrepreneur, detailing her experiences in licensing, sales rights, and the challenges she faced in the business world. She discusses her unique position in the gaming merchandise market, her experiences with Blizzard Gaming, and the importance of legal knowledge in navigating business deals. Andrea also reflects on her time on The Apprentice and how personal relationships have influenced her business success. Throughout the conversation, she emphasizes the significance of networking, building relationships, and the evolving role of women in business.Want more Andrea Lake on the go? Listen to this episode wherever you get your podcasts https://podcasters.spotify.com/pod/sh... Or Watch this episode on YouTube / @andrealake101 Follow Host, Andrea Lake on Instagram / andrealake101 And don’t forget to buy your stickers from https://stickerjunkie.com/, use the promo code ANDREALAKE101 to save 10 % off!00:00 Introduction to Andrea Lake's Journey01:21 The Early Days of Entrepreneurship03:03 Transitioning to Licensing and Distribution08:49 Building Relationships and Negotiation Skills15:22 Understanding Licensing Agreements18:57 Navigating Legal Challenges in Business22:08 The Rise of a Licensing Mogul23:45 Behind the Scenes of The Apprentice26:19 Navigating Legalities in Business27:18 Strategic Negotiations and Relationships30:40 Securing Major Deals with Blizzard Gaming33:55 The Power of Authenticity in Sales40:06 Leveraging Relationships for Success44:00 Introduction and Legal Insights47:31 Gaming Merchandise and Sales Strategies52:15 Navigating Gender Dynamics in Business56:59 The Evolution of Gaming Merchandise01:02:59 Financial Insights and Future Goals