In 2015, Heather Odendaal founded the WNORTH conference. The aim of WNORTH is simple: create more pathways for women to become business leaders through networking and collaboration. For the first 8 years, Heather worked as a solopreneur. Today, she's built a small but mighty team and together, they have grown WNORTH to seven chapter cities and launched a membership program with 1300 leaders from companies like Google, Lululemon, Aritzia, and Cisco. The conference has also won a half-dozen awards and been held at swanky venues like the Four Seasons. In this episode, Heather talks about how to effectively motivate your team, build time off into your packed schedule, and adapt to unforeseen challenges through constant reflection and course correction.