Content Warning: This episode contains strong language. Urbander CEO Samí Haiman-Marrero describes herself as an armadillo. She’s got thick skin, she’s scrappy, and she can smell insincerity from a mile away. Samí spent almost her entire life in Puerto Rico, but you can tell right away that she has roots in the Bronx. When she came back to New York to work in media and publishing, she soon found herself grappling with some harsh realities, dealing with cultural and social environments that were completely different from the ones she grew up with. To kick off 2024, Samí shares her best advice on self-advocacy, why communication is the most useful skill for any entrepreneur, and how her business thrived during two major economic downturns.