At first glance, you probably couldn’t tell that Mallory Greene is in the funeral industry. She’s not an older, stuffy man in a dark suit…she’s a young woman who got her start as a member of Wealthsimple’s founding team. Today, she’s the CEO and Co-Founder of Eirene, a funeral service provider that’s disrupting the industry with their affordable prices and tech-driven approach. Much like Mallory herself, Eirene isn’t your typical funeral company. They’re incredibly transparent with the families they serve, educating them while prioritizing their comfort to guide them through a simplified arrangements process. On this episode, Mallory answers questions like: how does she navigate being an outsider in the funeral industry? How do her views on mortality allow her to create strong bonds with customers? And how has she scaled her business in a highly regulated, traditional industry?