AG 2025 Ep 34 Marketing from Vitality On Out

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/34/9c/f4/349cf44a-a8d6-18f9-32a1-3715bc3c8a0e/mza_14212485298769090404.png/600x600bb.jpg

Anatomical Gangster

Sue Hitzmann

55 episodes

1 day ago

Sue Hitzmann is an internationally recognized educator in neurofascial science and research, a manual therapist, and an exercise physiologist. She is also a founding member of the Fascia Research Society. But she’s best known as the creator of the MELT Method—an innovative self-care practice that has revolutionized the approach to pain management and wellness. Her groundbreaking work became the topic of her New York Times best-selling book, The MELT Method (2013), and its follow-up bestseller, MELT Performance (2019). Anatomical Gangster is an opportunity to connect with experts and thought-leaders around the globe to help answer some of the biggest questions: Why are we here? What is our purpose?

Alternative Health

Health & Fitness

RSS

All content for Anatomical Gangster is the property of Sue Hitzmann and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Alternative Health

Health & Fitness

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/44642669/838d57dc4d077041.png

AG 2025 Ep 34 Marketing from Vitality On Out — with Micol Bok

Anatomical Gangster

49 minutes 26 seconds

3 weeks ago

AG 2025 Ep 34 Marketing from Vitality On Out — with Micol Bok

In this episode of Anatomical Gangster, Sue Hitzmann welcomes Micol Bok—VP of Marketing at GAINSWave, host of The Vitality Lounge podcast, and a movement-based strategist whose work fuses brand innovation with embodied empowerment.

With a portfolio that includes global icons like Mastercard, Mini, and AT&T, Micol brings a multicultural lens to branding, storytelling, and regenerative wellness. Her current mission? Reframing aging, pleasure, and vitality through fascia-aware marketing and taboo-breaking conversations. From boardrooms to dance floors, Micol’s work reminds us that true innovation begins in the body.

This episode explores:

How Micol transitioned from mainstream marketing to regenerative health
The role of pleasure in vitality and professional performance
Why storytelling is a healing tool in wellness branding
How movement and somatic intelligence shape her strategy
The tension between authenticity and manipulation in marketing
What vitality really means—and how to reclaim it daily

🎧 Tune in for a conversation that hydrates your nervous system, challenges your assumptions, and invites you to market from the inside out.

#MicolBok #VitalityLounge #GAINSWave #AnatomicalGangster #RegenerativeMarketing #FasciaWisdom #EmbodiedEmpowerment #SueHitzmann #SomaticStrategy #SexualWellness