In recent news, PENTAX has announced a new challenge to develop a film camera in response to the growing popularity of film photography, particularly among younger users. PENTAX aims to create a reliable and affordable product that caters to the needs of both professional photographers and those just starting out. The company is also motivated to reclaim its film camera technology and knowledge, as many of its experienced engineers have retired. PENTAX plans to incorporate both old and new technologies into the design of the camera, with a focus on usability and a high-resolution film-format image sensor. Keep an eye out for the launch of these exciting new film cameras in the near future.