The ANA Marketing Futures Podcast Series is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Michael Berberich, Senior Director of Marketing Futures, the Podcast Series looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.
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The ANA Marketing Futures Podcast Series is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Michael Berberich, Senior Director of Marketing Futures, the Podcast Series looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.
The Marketer's Evolution: From Creativity to Business Acumen, with Newell Brand's Melanie Huet
ANA Marketing Futures Podcast
24 minutes 38 seconds
1 year ago
The Marketer's Evolution: From Creativity to Business Acumen, with Newell Brand's Melanie Huet
For the second year in a row, Marketing Futures Podcast host traveled to ANA’s Brand Masters Conference, this year emanating from Carlsbad, California, to interview some of the brightest minds in our industry. We’re kicking off this very special series with a very special guest: Newell Brand’s Melanie Huet, the president of brand management and innovation. Melanie joined the pod to discuss how her dynamic background makes her a favorite among the C-suite, and how marketers that have relied on creativity and media savvy in the past can level up. Finally, we chatted about how AI is shaping the CMO role in the modern marketing landscape.
ANA Marketing Futures Podcast
The ANA Marketing Futures Podcast Series is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Michael Berberich, Senior Director of Marketing Futures, the Podcast Series looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.
