The ANA Marketing Futures Podcast Series is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Michael Berberich, Senior Director of Marketing Futures, the Podcast Series looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.
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The ANA Marketing Futures Podcast Series is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Michael Berberich, Senior Director of Marketing Futures, the Podcast Series looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.
The Future IS Data, with Stephani Estes of Goodway Group
ANA Marketing Futures Podcast
32 minutes 57 seconds
1 year ago
The Future IS Data, with Stephani Estes of Goodway Group
Over the past few years, the Marketing Futures Podcast has covered the subject of AI in almost every way possible. But today, we’re talking about the very fuel on which the technology runs: data. Our guest today is Stephani Estes, Chief Media Officer of Goodway Group. Stephani and host Mike Berberich discussed the evolution of data in marketing over the years, the difference between an insight and an observation, and the importance of bravery in a data-driven marketing world.
ANA Marketing Futures Podcast
The ANA Marketing Futures Podcast Series is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Michael Berberich, Senior Director of Marketing Futures, the Podcast Series looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.
