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An Unorthodox CEO
Sussex Beds
26 episodes
4 days ago
Welcome to the An Unorthodox CEO Podcast! The brand new podcast from Steve Pickering & Sussex Beds. Join us for weekly episodes as we explore the challenges of business, the ups and downs of working with family, and unorthodox tips and tricks to navigate it all! Following on from Steve's weekly LinkedIn posts, this podcast takes a deeper dive into business whilst inviting guests on to share their stories. P.S. We film this in our office, so background noise, laughing, and sneezing may be heard...😂

Hosted on Acast. See acast.com/privacy for more information.

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Business
Personal Journals,
Society & Culture
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All content for An Unorthodox CEO is the property of Sussex Beds and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to the An Unorthodox CEO Podcast! The brand new podcast from Steve Pickering & Sussex Beds. Join us for weekly episodes as we explore the challenges of business, the ups and downs of working with family, and unorthodox tips and tricks to navigate it all! Following on from Steve's weekly LinkedIn posts, this podcast takes a deeper dive into business whilst inviting guests on to share their stories. P.S. We film this in our office, so background noise, laughing, and sneezing may be heard...😂

Hosted on Acast. See acast.com/privacy for more information.

Show more...
Business
Personal Journals,
Society & Culture
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Grace Pickering: The Impact of Display & Merchandise
An Unorthodox CEO
33 minutes 47 seconds
2 months ago
Grace Pickering: The Impact of Display & Merchandise

We are back for another episode, and this week we are joined again by Grace. Listen as she talks with Steve about why display is vital in retail and how consumer buyer behaviour affects where we place our beds! Plus, find out how printing in-house has been a game-changer for our display!


00:00 Intro

01:35 Why Steve love’s merchandise 

03:20 Graces favourite parts of display & the theory behind it

07:55 Store layouts - why they are all different 

10:57 How we educate customers through display

13:30 Why good display & the right product has a big impact on sales 

15:25 How Grace decides what to put on our windows

16:37 Merch is also all about the senses

18:10 In-house print, how we use it & the advantages

22:29 Quickfire Questions 

27:35 Tip of the week

28:49 Steve’s Bed Knob Award

31:05 Outro


Hosted on Acast. See acast.com/privacy for more information.

An Unorthodox CEO
Welcome to the An Unorthodox CEO Podcast! The brand new podcast from Steve Pickering & Sussex Beds. Join us for weekly episodes as we explore the challenges of business, the ups and downs of working with family, and unorthodox tips and tricks to navigate it all! Following on from Steve's weekly LinkedIn posts, this podcast takes a deeper dive into business whilst inviting guests on to share their stories. P.S. We film this in our office, so background noise, laughing, and sneezing may be heard...😂

Hosted on Acast. See acast.com/privacy for more information.