GTM Learnings For US-India B2B Martech Startups

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/53/51/01/5351013f-1ed5-3da8-563c-442d959303d4/mza_8177755548111800526.jpg/600x600bb.jpg

An Operator's Blog - with Soumitra Sharma

Soumitra Sharma

26 episodes

5 days ago

An Operator's Blog is hosted by Soumitra Sharma, General Partner at Operators Studio, a micro-VC firm focused on the US-India corridor. This podcast takes you into the world of startups and venture capital, featuring candid conversations focusing on sharing real operating insights, tips, and playbooks that you can immediately start using to solve your biggest challenges as a founder and operator. Join Soumitra as he cuts through the BS & interviews top founders, operators, and investors who have built businesses in the trenches for decades.

Entrepreneurship

Business

RSS

All content for An Operator's Blog - with Soumitra Sharma is the property of Soumitra Sharma and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/40965881/40965881-1738708343824-43261cc296179.jpg

GTM Learnings For US-India B2B Martech Startups

An Operator's Blog - with Soumitra Sharma

1 hour 3 minutes 4 seconds

9 months ago

GTM Learnings For US-India B2B Martech Startups

This episode goes in-depth into building a US-India marketing tech startup. We cover everything from finding & engaging with 0-to-1 design partners, building MVPs, using Indian customers as a springboard to global markets, US GTM best practices & case studies, how to differentiate against global competition including the value of product craftsmanship, org. design, pricing, and finally, learnings from VC fundraising.

Joining me for this discussion is Srikrishna Swaminathan, Co-founder and CEO of Factors.ai, a go-to-market intelligence & automation platform backed by Elevation, Stellaris, and Emergent. Before this, Sri was Vice President at InMobi, an IIM Calcutta alumnus, and, overall, has more than a decade of experience in monetization.

TIME STAMPS:

(01:17) The "InMobi" startup mafia

(04:23) Finding 0-to-1 design partners

(07:43) Nailing down your ICP

(11:36) The importance of product craftsmanship

(15:24) Using Indian customers to springboard into global markets

(23:32) Acquiring early US customers

(26:00) [CASE STUDY] How is Chennai-based RevenueHero competing with Chili Piper?

(29:15) GTM motions for US-India martech

(32:41) Importance of RevOps in converting demand into actual pipeline

(35:11) [CASE STUDY] How Everstage leverages intent-based outbound and RevOps

(41:59) Org. design for US-India startups

(50:31) Pricing approaches for US-India martech

(58:11) Learnings from VC fundraising

Connect with Srikrishna - https://www.linkedin.com/in/srifactorsai/ and follow him on X - @swamikrish2001

*****

Check out "An Operator's Blog" (https://operator.blog/) for weekly posts on Startups, Investing, and Life.

I am a venture investor focused on the US-India corridor. Feel free to reach out on LinkedIn (https://www.linkedin.com/in/soumitrasharma5/) and follow me on X (@soumitra_sharma).