
This episode delves in-depth into building an AI Applications startup in the area of Compliance.
We cover everything from how to choose problem statements as a founder including a 2x2 framework for idea evaluation, approaching building in “boring” verticals, executing an effective customer discovery process, thinking through product differentiation in the Applications layer, evolution of GTM in the age of AI, new-age pricing models, present state of AI fundraising in the Bay Area, and finally, specific learnings for US-India founders.
Joining me for this discussion is Girish Redekar, Co-founder of Sprinto, a unified, AI-powered compliance platform that enterprises can use to manage compliance standards such as SOC 2, ISO 27001, HIPAA, and GDPR. Before Sprinto, Girish founded RecruiterBox in the HRTech space, which was acquired by TurnRiver Capital.
TIME STAMPS:
(01:17) What parts of the AI ecosystem are under-hyped?
(05:31) Choosing unsexy verticals: the Sprinto backstory
(11:48) Choosing the right problem statements in AI
(17:21) Product Risk vs Market Risk: a 2x2 framework for evaluating startup ideas
(21:12) Competition & differentiation
(25:41) Staying on top of rapid changes in the foundational model layer
(31:37) AI’s impact on GTM
(37:41) AI adoption apprehensions of enterprise customers
(42:27) Ground reality of AI-first pricing models
(47:03) Bay Area fundraising advice for AI Applications startups
(51:18) A hard-earned lesson for US-India founders
Connect with Girish on LinkedIn - https://www.linkedin.com/in/girishredekar/ and follow him on X - @grease_
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I am a venture investor focused on the US-India corridor. Feel free to reach out on LinkedIn (https://www.linkedin.com/in/soumitrasharma5/) and follow me on X (@soumitra_sharma).