Hale is the Director of Behavioral Science at Limetree. She has 15 years of experience applying behavioral science to help people thrive. Marrying academic knowledge with industry and applied research expertise, she has worked with dozens of clients in sectors from energy to healthcare to understand customers and design communications, marketing, products, and interventions that support positive behavior change. Hale received her PhD in Psychology from Columbia University, where she studied j...
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Hale is the Director of Behavioral Science at Limetree. She has 15 years of experience applying behavioral science to help people thrive. Marrying academic knowledge with industry and applied research expertise, she has worked with dozens of clients in sectors from energy to healthcare to understand customers and design communications, marketing, products, and interventions that support positive behavior change. Hale received her PhD in Psychology from Columbia University, where she studied j...
Jared Peterson is a behavioral and decision scientist. He is the co-founder of Nuance Behavior, where he helps organizations drive meaningful behavior change, and a researcher at ShadowBox, specializing in expert decision-making in high-stakes domains. Jared's work spans a diverse range of industries, including healthcare, EMS, finance, law enforcement, child welfare, recycling, AI, and hospitality. Send us a text 🔹 Follow us on LinkedIn: besci-io 🔸 Join our BeSci community on Slack: besci...
An N of 1
Hale is the Director of Behavioral Science at Limetree. She has 15 years of experience applying behavioral science to help people thrive. Marrying academic knowledge with industry and applied research expertise, she has worked with dozens of clients in sectors from energy to healthcare to understand customers and design communications, marketing, products, and interventions that support positive behavior change. Hale received her PhD in Psychology from Columbia University, where she studied j...
