Hale is the Director of Behavioral Science at Limetree. She has 15 years of experience applying behavioral science to help people thrive. Marrying academic knowledge with industry and applied research expertise, she has worked with dozens of clients in sectors from energy to healthcare to understand customers and design communications, marketing, products, and interventions that support positive behavior change. Hale received her PhD in Psychology from Columbia University, where she studied j...
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Hale is the Director of Behavioral Science at Limetree. She has 15 years of experience applying behavioral science to help people thrive. Marrying academic knowledge with industry and applied research expertise, she has worked with dozens of clients in sectors from energy to healthcare to understand customers and design communications, marketing, products, and interventions that support positive behavior change. Hale received her PhD in Psychology from Columbia University, where she studied j...
NOTE: This episode was recorded prior to cuts to the US and UK programming with the Trump DOGE changes and pressure on defense spending. Aarthi Rao works at the intersection of public health, behavioral design and business to improve the lives of poor and marginalized communities. She is currently the Vice President of Behavior Change & Design at Cityblock Health where she leads a team of behavioral insights and user experience colleagues to design, test, and scale programs and experienc...
An N of 1
Hale is the Director of Behavioral Science at Limetree. She has 15 years of experience applying behavioral science to help people thrive. Marrying academic knowledge with industry and applied research expertise, she has worked with dozens of clients in sectors from energy to healthcare to understand customers and design communications, marketing, products, and interventions that support positive behavior change. Hale received her PhD in Psychology from Columbia University, where she studied j...
