AMS Illuminations

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AMS Illuminations

Academy of Marketing Science

9 episodes

2 weeks ago

Host Brad Carlson talks with Dr. Deva Rangarajan of IESEG School of Management about how data, psychology, and technology are transforming sales. From AI ethics and trust to intuition, resilience, and the evolving customer relationship, this episode explores what it takes to succeed in a tech-driven world—and why the human element still matters. Follow the Academy of Marketing Science on social media: Facebook: facebook.com/AcadMktingSci LinkedIn: linkedin.com/company/academy-of-marketing-sci...

Marketing

Business

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Marketing

Business

Episodes (9/9)

AMS Illuminations

From Data to Deals: The Future of Sales

2 weeks ago

21 minutes

AMS Illuminations

Sales Rewired: Technology, Talent, and Tomorrow's Strategy

In this episode of AMS Illuminations, host Brad Carlson sits down with Dr. Raj Agnihotri, Raisbeck Endowed Dean, Morrill Professor, and Mary Warner Professor of Marketing at Ivy College of Business-Iowa State University. Together, they explore how technology is reshaping sales, from social platforms and automation to AI in everyday practice. Dr. Agnihotri shares insights on digital mediation, the evolving role of relationships in selling, and the skills tomorrow’s sales professionals need to ...

1 month ago

18 minutes

AMS Illuminations

Sales at the Crossroads: AI, Ethics and the Future or Selling

How is AI reshaping the sales profession—and what does that mean for trust, ethics, and the role of human judgment? Host Brad Carlson sits down with Ed Nowlin, professor of marketing at Kansas State University, to explore the evolving balance between people and technology in selling. They discuss the ethical dilemmas created by automation, the skills tomorrow’s sales professionals will need, and how researchers and educators can prepare the next generation. Whether you teach, research, or pra...

2 months ago

18 minutes

AMS Illuminations

The Future is Collaboration: Dana Harrison on Evolving Academia-Industry Partnerships, Part 2

In this episode of AMS Illuminations, Brad Carlson, Immediate Past President of AMS, continues his conversation with Dana E. Harrison, Associate Professor of Marketing, Chair of Management, Marketing and Supply Chain, and Director of MBA Programs at East Tennessee State University. Dana shares her insights on the future of academia-industry partnerships, highlighting the importance of collaboration, the integration of AI in business education, and the need to adapt academic curricula to meet ...

1 year ago

17 minutes

AMS Illuminations

The Future is Collaboration: Dana Harrison on Evolving Academia-Industry Partnerships, Part 1

In this episode of AMS Illuminations, Brad Carlson, President of AMS, speaks with Dana E. Harrison, Associate Professor of Marketing, Chair of Management, Marketing and Supply Chain, and Director of MBA Programs at East Tennessee State University. Dana shares her insights on the future of academia-industry partnerships, highlighting the importance of collaboration, the integration of AI in business education, and the need to adapt academic curricula to meet evolving market demands. Foll...

1 year ago

20 minutes

AMS Illuminations

Between Two Worlds: Adilson Borges on Integrating Academia and Industry, Part 2

In this episode of AMS Illuminations, Adilson Borges, PhD, who was recently appointed Dean of Rennes School of Business, discusses his transition from industry to academia and the vital importance of merging these worlds. Borges highlights the benefits of academia and industry collaboration to mold future leaders and enhance organizational transitions. He contrasts the pace and mindset differences between sectors, urging academics to prioritize practical applications over perfection. Borges a...

1 year ago

20 minutes

AMS Illuminations

Between Two Worlds: Adilson Borges on Integrating Academia and Industry, Part 1

1 year ago

24 minutes

AMS Illuminations

Bridging the Gap: Academia to Industry, Part 2

Welcome to Part 2 of the debut episode of AMS Illuminations, brought to you by the Academy of Marketing Science. In this episode, guests Obinna Obilo, Ph.D., Senior Strategist, Innovation & Strategy, Nestle, and Brad D. Carlson, Ph.D., President of AMS, continue their conversation about the gaps between academia and industry, exploring how academic research can be adapted to drive practical business solutions. Dive into a compelling discussion on the vital connections and sometimes wide g...

1 year ago

21 minutes

AMS Illuminations

Bridging the Gap: Academia to Industry, Part 1

In the first episode of AMS Illuminations, Brad D. Carlson, Ph.D., President of AMS, and Obinna Obilo, Ph.D., Senior Strategist, Innovation & Strategy, Nestle, discuss Welcome to the debut episode of AMS Illuminations, brought to you by the Academy of Marketing Science. In this episode, guests Obinna Obilo, Ph.D., Senior Strategist, Innovation & Strategy, Nestle, and Brad D. Carlson, Ph.D., President of AMS, provide insights into the gap between academia and industry, exploring ...

1 year ago

22 minutes