We wish to announce the beginning of a New Season with episodes primarily focused on cow based medicinal therapy and cow Ayurveda and ancient traditional way of holistic living. Amrita Gokula is located at Amritapuri Ashram, Mata Amritanandamayi Math, Kollam Dt., Kerala. Mata Amritanandamayi Devi is also known as Amma or Hugging Saint. A revival is happening in the use of the pure breed native Indian cow’s products in today’s Ayurvedic medicines, signalling a return to ancient practices.