Camila Kaul is a passionate thought leader focused on digital consulting through insights and storytelling to create breakthrough, innovative digital strategies for companies. She is the head of Strategy and Sales Development for Google. She is also the founder of Just as Squiggle.

As one of the keynote speakers at the B2B Binge event, she focused on how a problem-solving mindset can solve the organizations’ most significant problems more thoroughly. She goes on to say that 35% of the skills are obsolete. If people do not upgrade their skills and get creative, more are likely to lose jobs or modes of earning.

Creativity is the most critical skill that can hold on its own. Creative people can thrive and flourish under challenging conditions. Creative thinking comes from practicing small steps of creativity and being open to ideas.

Unlearning and relearning becomes a vital part of the creative process.  As people age, they lose the creative edge. The key reason behind it is acquiring a restrictive mindset and having conflicting thoughts before taking any action.  It makes them risk-averse and prevents them from taking up challenges.

How do you decide which challenge to take up or face?

Before facing or taking up any challenging task, we usually ask the following questions and don't take it up. They are:

1.  What if we do something weird?

2.  What if we exaggerate the rules?

3.  What is the opposite of the rule?