Hey! This is Ep#145 of Amplify Ai - Integrating Intelligence, Preserving Identity presented by Ronsley Vaz.
Hey AI geeks, it’s Ronsley.
This episode is a real time build of the presuasion framework so your marketing makes sales easy. We go from idea to ideal client profile to a buy intent x trust matrix, then pick the exact assets and KPIs for each quadrant. You’ll also see how I use Aedith and other AI teammates to speed everything up while staying ethical and on brand.
What you’ll learn-How presuasion moves people from low intent and low trust to ready to buy-A simple checklist to define audience, pick assets, and lock KPIs-How to turn pain points into observable triggers with matching calls to action-The four quadrants and the best asset types for each one-How I use Edith plus other AI teammates to research, prioritize, and close faster
The four stage blueprint-Prime and pattern for curious cold audiences-Border authority for urgent but low trust leads-Present and persist for warm networks who need an easy win-Orchestrate the yes with speed to value and clear implementation
Timestamps
[00:00] What marketing to create so selling gets easier
[00:16] Last episode recap and why presuasion makes sales easy
[00:42] Today’s goal build your matrix together in real time
[01:18] From latent low trust to active high trust overview of the matrix
[02:22] Asset plan coming next quick win calculator swipeable checklist
[03:06] Why these episodes matter and how they stack
[03:39] Your goal create a presuasion matrix for your business
[04:07] Step 1 define audience and set KPIs for each quadrant
[04:40] Meet Aedith and why a branded assistant helps
[05:26] Fill in what you sell and use past projects for truth data
[05:58] ICP results pains signals blind spots and checks
[06:24] Turn pains into buying triggers with observable proof and CTAs
[06:58] Build the buy intent x trust proof matrix
[07:36] Q1 prime and pattern assets KPI and our Scout teammate
[08:04] Q2 border authority assets KPI and our Radar teammate
[08:37] Q3 present and persist assets KPI and a warm lead calculator
[09:43] Q4 orchestrate the yes assets KPI and Victor the deal closer
[10:22] Score table top three assets to build first
[11:01] Copy paste the quadrant plans and finalize KPIs
[11:28] Voice guardrails CTAs and style so outputs stay on brand
[12:18] Full playbook recap from low trust to ready to buy
[12:58] Next episode creating bottom quadrant assets at speed
[13:26] Join the community and share this with a fellow AI geek
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Much love,
Ronsley