Michael Donahue - Marketing Pioneer & Sr Director of the Association of National AdvertisersMichael was always an anomalous worker. Growing up outside of Philadelphia, he moved to NYC to realize his potential. As a young account executive, he was invited to a brainstorming session and presented a simple question that focused advertising on creating a consumer loyalty standard for the field—What is the accepted consumer belief of a product? A keen advocate of merging tech with marketing, Michael pioneered the emotional response to advertising and consumer engagement. Hear him speak with wonderful anecdotes to the transitional phases of advertising throughout the decades and pinpoint what martech needs today.

This episode is produced by Socialfix Media - a Top Rated digital marketing agency for innovative brands.