Way back in 2004, Brett jumped into digital video with the first Internet TV network, ManiaTV! He cut his teeth in sales strategy until he realized that video would soon branch out of YouTube. He and his partner then began brainstorming the different repercussions for brands. They were colossal, so they asked the question, “What if we could build one silo for all?” and thus created a value system where companies could see intelligent data bespoke to each social platform, naming it Sylo. They were challenge-ready when in 2018 a New York Times article highlighted “sophisticated invalid traffic.” Bots, false influencers, and the like—hear Brett explain how brands that sift counterfeit from authentic engagement keep their brand clean and find lasting success.

This episode is produced by Socialfix Media - a Top Rated digital marketing agency for innovative brands.