In this episode of Amplified by Hear Indiana, host Britton Johnson speaks with audiologist Lauren Gowdy about the vital role Hear Indiana plays in supporting the deaf and hard-of-hearing community. Gowdy describes audiology as a unique blend of art and science, emphasizing the importance of continuous learning as technology—especially AI and Bluetooth—rapidly evolves. The discussion explores the rise of over-the-counter (OTC) hearing products and the concern that negative experiences with unverified, self-fitted devices may discourage people from seeking professional care. A key focus of the episode is wear time—the consistent, daily use of hearing devices such as hearing aids or cochlear implants, particularly in children. Gowdy highlights that while many aspects of hearing loss are beyond a parent’s control, ensuring full-time device use (over 10 hours a day for children older than one) is the single most critical factor for a child’s long-term success. Consistent wear during the first three years of life is essential for optimal cognitive, social, and emotional development. Strategies to encourage wear time include creating routines like “eyes open, ears on,” using retention aids such as headbands or toupee tape, and implementing reward systems. For questions about hearing care, parents are encouraged to contact Hear Indiana’s audiology team at audiology@hearindiana.org, especially when unsure whether to reach out to a doctor, ENT, audiologist, or device manufacturer.