
If you want to rewire your brain for 10x growth, this conversation with Dr. Benjamin Hardy is a must-watch.
We dive deep into how to raise your personal and business “floor,” why your standards determine your success, and how to use impossible goals as tools—not traps—for transformation.
From the psychology of time to mastering focus and simplicity, this episode delivers the frameworks the top 1% use to scale faster and live better.
Whether you're a business owner, entrepreneur, or someone looking to reach your potential, this episode will change how you operate.
📘 Grab The Science of Scaling (audiobook) for free at: https://scaling.com/audiobook
Video Chapters:
00:00 - Why Most People Operate From a Low Floor
01:05 - Ben Hardy’s Origin Story and Path to Writing
04:40 - Building an Audience Before the First Book Deal
07:30 - Family, Adoption, and Personal Journeys
08:45 - How Ben’s Books Shaped Braiden’s Business Growth
10:30 - Why Impossible Goals Are the Starting Point
13:00 - The True Psychology Behind Goals and Growth
17:00 - Everyone Has Goals—Whether They Admit It or Not
18:00 - Introducing “The Floor”: The Standard You Tolerate
20:30 - Why Your Floor Determines Your Outcome
23:00 - Raising the Floor in Business and Life
25:45 - Walking Away From Your Past Self
27:00 - The Psychology of Time: Past, Present, and Future
30:00 - The Power of Compressing Timelines
32:00 - Using Impossible Goals to Build Better Systems
34:50 - Strategy, Focus, and Simplicity Over Complexity
36:30 - What People Get Wrong About Scaling
38:30 - How Impossible Goals Force Innovation
40:50 - Reconciling Impossible Goals With the Gap and the Gain
44:00 - Floor as a Way to Measure Progress and Success
46:25 - Final Takeaways From the Book
48:00 - Three Business Lessons From Dr. Hardy
51:20 - Will AI Replace Authors?
52:50 - Ben’s Best and Worst Investments
56:00 - Where to Get the Audiobook Free
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