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A serial podcast exploring key issues and challenges in medical marketing, hosted by Jason E. Carris and available wherever you listen to podcast.
S1, E4: Dr. Augustine Fou explains big tech's issue with data privacy, "bad actors" in digital advertising, and best practices for medical media
AMM Conversation
26 minutes 42 seconds
5 years ago
S1, E4: Dr. Augustine Fou explains big tech's issue with data privacy, "bad actors" in digital advertising, and best practices for medical media
Dr. Augustine Fou, formerly the Chief Digital Office at Omnicom and a recognized ad fraud expert, joins the AMM Conversation as we wrap up our exploration of data privacy and medical media. An MIT-trained scientist who has more than two decades of experience working with healthcare clients, Dr. Fou has taught digital strategy at NYU and Rutgers. His clients run the gamut of marketers, publishers, and ad tech firms.
Dr. Fou said he considers 2020 a transition year for data privacy, with regulators taking notice that privacy issues should be taken more seriously. As consumers better understand the ways their data is being used and abused, he says government will move to, at least, “put guard rails around data privacy.”
AMM Conversation
A serial podcast exploring key issues and challenges in medical marketing, hosted by Jason E. Carris and available wherever you listen to podcast.