Xiaomi India is - number1 Smartphone Brand for 2+ years in India and has a 27.1% overall market share. The highest shipment recorded is 12.6M units and it is the number 1 Online brand for 3+ years.

Chinese brands have always been perceived as cheap and low quality, but Xiaomi changed that perception. It is affordable but not low quality. The quality is much higher in comparison to the local brands. With its good quality and mid-range pricing, Mi phones became an instant hit. 

Xiaomi understood the sensibilities of the Indian market and continued to launch smartphones in the mid-price range.

In this podcast episode, I have discussed the insane success of Xiaomi in India.

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