Credit unions need a sustainable approach to growing deposits. One component of that is the use of high-yield accounts, says Alisha Crafton, chief growth officer at Kasasa. In this episode, sponsored by Kasasa, Crafton examines the company’s use of data and analytics, industry trends, the concept of “phantom growth,” deposit growth strategies, and more.
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Credit unions need a sustainable approach to growing deposits. One component of that is the use of high-yield accounts, says Alisha Crafton, chief growth officer at Kasasa. In this episode, sponsored by Kasasa, Crafton examines the company’s use of data and analytics, industry trends, the concept of “phantom growth,” deposit growth strategies, and more.
Community financial institutions are facing stiff competition.How can they outdo their competitors, navigate the changing financial environment, and bring in new deposits?America’s Credit Unions Digital Media Design Specialist Yeekeng Yang welcomed Kasasa CEO Gabe Krajicek on the podcast to answer these questions and more. They discuss challenges facing credit unions, the importance of adapting to change, how to address liquidity issues, and how Kasasa helps community financial institutions g...
America's Credit Unions
Credit unions need a sustainable approach to growing deposits. One component of that is the use of high-yield accounts, says Alisha Crafton, chief growth officer at Kasasa. In this episode, sponsored by Kasasa, Crafton examines the company’s use of data and analytics, industry trends, the concept of “phantom growth,” deposit growth strategies, and more.
