Credit unions need a sustainable approach to growing deposits. One component of that is the use of high-yield accounts, says Alisha Crafton, chief growth officer at Kasasa. In this episode, sponsored by Kasasa, Crafton examines the company’s use of data and analytics, industry trends, the concept of “phantom growth,” deposit growth strategies, and more.
All content for America's Credit Unions is the property of America's Credit Unions and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Credit unions need a sustainable approach to growing deposits. One component of that is the use of high-yield accounts, says Alisha Crafton, chief growth officer at Kasasa. In this episode, sponsored by Kasasa, Crafton examines the company’s use of data and analytics, industry trends, the concept of “phantom growth,” deposit growth strategies, and more.
In this episode of the CUNA News Podcast, associate editor Brock Fritz talks to Colleen Desselle and Rachel Bond about their innovative approaches to marketing and business development.While Desselle and Bond hold different roles, they have at least one thing in common: the Marketing & Business Development Council recognized both with top honors this year. Desselle received the 2023 Lifetime Achievement Award, and Bond was named the 2023 Community Impact Professional of the Year. Des...
America's Credit Unions
Credit unions need a sustainable approach to growing deposits. One component of that is the use of high-yield accounts, says Alisha Crafton, chief growth officer at Kasasa. In this episode, sponsored by Kasasa, Crafton examines the company’s use of data and analytics, industry trends, the concept of “phantom growth,” deposit growth strategies, and more.
