What happens when an Irish river guide turns his passion for adventure into a small business empire in the Colorado mountains? Ken Murphy, founder of Adventure Outdoors in Eagle, Colorado, shares how a one-way ticket to the U.S. turned into a lifelong pursuit of freedom, grit, and entrepreneurship. From ski lifts to whitewater rapids, Ken built a career around recreation — and then transformed that passion into a thriving multi-business operation connecting rafting, horseback riding, ATVs, an...
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What happens when an Irish river guide turns his passion for adventure into a small business empire in the Colorado mountains? Ken Murphy, founder of Adventure Outdoors in Eagle, Colorado, shares how a one-way ticket to the U.S. turned into a lifelong pursuit of freedom, grit, and entrepreneurship. From ski lifts to whitewater rapids, Ken built a career around recreation — and then transformed that passion into a thriving multi-business operation connecting rafting, horseback riding, ATVs, an...
First 30 Days Pt. 2: How to Measure Business Health I AO 24
American Operator
4 minutes
3 months ago
First 30 Days Pt. 2: How to Measure Business Health I AO 24
You don’t need to be a CPA to be a great owner. But if you don’t understand how your business makes, loses, or keeps money... you’re flying blind. In this episode of American Operator, JC walks through the core financial metrics every new business owner must track to know if the business is actually healthy… or just surviving. From weekly cash flow checks to retention rates and debt coverage, this is the business dashboard no one handed you—but everyone needs. 🔍 Learn how to: Build your “Owne...
American Operator
What happens when an Irish river guide turns his passion for adventure into a small business empire in the Colorado mountains? Ken Murphy, founder of Adventure Outdoors in Eagle, Colorado, shares how a one-way ticket to the U.S. turned into a lifelong pursuit of freedom, grit, and entrepreneurship. From ski lifts to whitewater rapids, Ken built a career around recreation — and then transformed that passion into a thriving multi-business operation connecting rafting, horseback riding, ATVs, an...
