In this episode, we dive into the PESTEL Analysis—a powerful tool used to assess external factors that can impact a business. Join us as we explore how Political, Economic, Social, Technological, Environmental, and Legal factors shape strategic decision-making. We’ll break down each element of the framework, discuss how businesses can leverage PESTEL to identify opportunities and mitigate risks, and share practical examples to illustrate its value. Whether you're looking to enter a new market, launch a product, or strengthen your competitive position, understanding PESTEL can give you an edge in navigating complex environments.