Black Friday is the Super Bowl of marketing, where shoppers spent $6.3 million per minute online last year. In today's episode of Ambitious, we dive deep into how to leverage this peak sales period effectively. We'll discuss creating urgency, demand, and interest in your promotions, and why last-minute marketing won't cut it. Whether you're a seasoned marketer or a Black Friday newbie, this episode is packed with strategies, including promoting to existing clients and outward audiences, the significance of timing and emotional triggers in your messaging, and how to structure your promotion calendar.
00:38 Introduction
03:00 Why Black Friday Matters
06:44 Promoting to Existing and New Clients
11:31 Crafting the Perfect Black Friday Offer
15:59 Leveraging Marketing Psychology
27:23 Creating Urgency and Seasonal Messaging
29:26 Understanding Messaging Triggers
30:08 Time Triggers: End of Year Reset
32:19 Time Triggers: Regret from Inaction
34:54 Time Triggers: Buy Now, Start Later
37:17 Emotional Triggers: The Cost of Doing Nothing
40:37 Emotional Triggers: Identity Shift
42:53 Emotional Triggers: Wasted Potential
44:51 Invisible Competitor Messaging
47:43 Crafting Your Black Friday Plan
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