Annemarie Cross: Brand, Business & Podcast Strategist [aka The Podcasting Queen] | Top 20 listed Business Coaches - Melbourne, AU
419 episodes
2 weeks ago
The Award-winning Business Marketing & Entrepreneurship Podcast for Entrepreneurs. Many entrepreneurs struggle with marketing their business so they can stand out in a crowded market place, get more clients and get paid what they're worth. Annemarie and her guests will empower you with their practical online and offline marketing, business management and money mindset tips and strategies so you can build the business of your dreams, doing what you love! You'll hear diverse business topics from key branding and online/offline marketing strategies to build your credibility and visibility; leadership and business management strategies to help you build a sustainable business; right through to life-changing money mindset tips so that you can get paid what you're worth. This is another Ambitious Entrepreneur Network.com Podcast - The Voice for Entrepreneurs and Small Business. www.AmbitiousEntrepreneurNetwork.com
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The Award-winning Business Marketing & Entrepreneurship Podcast for Entrepreneurs. Many entrepreneurs struggle with marketing their business so they can stand out in a crowded market place, get more clients and get paid what they're worth. Annemarie and her guests will empower you with their practical online and offline marketing, business management and money mindset tips and strategies so you can build the business of your dreams, doing what you love! You'll hear diverse business topics from key branding and online/offline marketing strategies to build your credibility and visibility; leadership and business management strategies to help you build a sustainable business; right through to life-changing money mindset tips so that you can get paid what you're worth. This is another Ambitious Entrepreneur Network.com Podcast - The Voice for Entrepreneurs and Small Business. www.AmbitiousEntrepreneurNetwork.com
[Ep#409] Why Quality Over Quantity Matters for Introverted Marketers
Ambitious Entrepreneur Show
33 minutes
1 year ago
[Ep#409] Why Quality Over Quantity Matters for Introverted Marketers
Welcome to another episode of the Ambitious Entrepreneur Show! Joining me is Tom Schwab, a podcast interview marketing expert and the founder of Interview Valet. Together, we’ll highlight the unique strengths introverts bring to podcasting, the benefits of meaningful conversations versus high-pressure sales tactics, and the importance of authenticity and personal connection in today’s world.
Tom will shed light on why traditional sales funnels often miss the mark and how building genuine relationships and a solid reputation can be more effective. We’ll also discuss the fantastic networking opportunities that podcasting provides for introverts, offering a way to forge deep connections without the stress of conventional networking events.
Whether you’re an introverted marketer looking to make meaningful connections or seeking new ways to build your business, this episode is a must-listen! Don’t miss out on practical tips, resources, and expert advice to help you thrive on your entrepreneurial journey!
Here are three key takeaways to enhance your storytelling in business:
Authenticity Over Polished Content: Consumers are increasingly skeptical of overproduced marketing. Trust is built on authenticity and genuine connections, as revealed by Edelman's research.
Conversations Trump Funnels: When it comes to high-ticket sales and services, personal conversations and relationships are far more effective than traditional funnels and automated systems.
Introverts as Networking Pros: Podcasts offer a powerful platform for introverts to network, allowing for meaningful one-on-one conversations without the overwhelm of traditional networking events.
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Jump straight to these golden nuggets:
05:54 Podcasting is about deep, meaningful conversations for introverts.
08:16 Funnel promises are misleading; conversations build connections.
12:50 People prefer authentic, less polished content overproduced material.
15:35 Authenticity crucial in post-AI world. FTC monitoring.
18:23 Competence, relevance, authenticity, expertise, and building trusted authority.
20:30 Algorithms consider sentiment and share of voice.
25:41 Targeting podcast listeners ensures relevant, engaged audience.
29:48 Podcast interview marketing boosts recognition and SEO.
30:56 Podcasting is beneficial for introverts' networking.
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To staying ambitious,
Annemarie
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Ambitious Entrepreneur Show
The Award-winning Business Marketing & Entrepreneurship Podcast for Entrepreneurs. Many entrepreneurs struggle with marketing their business so they can stand out in a crowded market place, get more clients and get paid what they're worth. Annemarie and her guests will empower you with their practical online and offline marketing, business management and money mindset tips and strategies so you can build the business of your dreams, doing what you love! You'll hear diverse business topics from key branding and online/offline marketing strategies to build your credibility and visibility; leadership and business management strategies to help you build a sustainable business; right through to life-changing money mindset tips so that you can get paid what you're worth. This is another Ambitious Entrepreneur Network.com Podcast - The Voice for Entrepreneurs and Small Business. www.AmbitiousEntrepreneurNetwork.com