Amazon Sellers — this week’s headlines are packed with retail power plays and platform strategy shifts. Full News: https://amazonseller.school/amazon-news-variation-policy-reversed-macys-ads-via-amazon-rising-fba-costs/ We’ll dive into Walmart’s latest push into brick-and-click commerce, a billion-dollar Amazon seller face-off, and what a reversal on variation cleanups means for Q4 prep. 🚨 Join me as we break it all down with no fluff—just strategy. Amazon Sellers — Walmart’s aiming to put your listings in their aisles. The retail giant is testing QR codes in stores that promote third-party marketplace listings—bringing online-only products into the physical world, without added fees.This is a big step for multichannel sellers watching Walmart as a rising force. https://www.modernretail.co/technology/walmart-is-testing-a-new-way-to-show-off-products-from-third-party-marketplace-sellers-in-stores/ Two billion-dollar Amazon strategies go head-to-head. Pattern (reseller model) vs. Anker (brand builder). One IPO, one household name.This isn’t just about business models—it’s about what type of Amazon success the market is willing to reward. https://www.marketplacepulse.com/articles/pattern-the-anti-anker Amazon buyers are shifting their dollars to essentials—but they’re paying more. Searches in Health & Household and Grocery are up. Electronics and Apparel are slipping.If you’re in essentials, this is your pricing opportunity. For the rest, it’s time to rethink your value narrative. https://www.momentumcommerce.com/amazon-search-price-analysis/ Variation chaos averted. Amazon reversed its variation theme cleanup policy after seller backlash.Only variations with zero sales in the last 12 months are now at risk. If your variation structure still drives traffic—breathe easy. For now. https://ppc.land/amazon-halts-variation-theme-cleanup-after-seller-backlash/#google_vignette Let’s dig into what these moves mean for your margins, marketplace strategy, and fourth-quarter game plan.