Episode #94 - Amazon's New Ad Rules & Bid Scheduling Insights 📅📉

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Amazon Ads Raw Daily

Alexander Swade

105 episodes

8 months ago

A daily podcast about Amazon Advertising, Amazon PPC, Amazon Ads, and Amazon DSP. But also Marketing, PPC, Advertising Strategy, E-Commerce, and Technology Topics in general. From Tactics to Features to best practices and implementation strategies.

This Podcast will deliver almost daily in a quick summary of all important learnings and news from the day and the week about Amazon Advertising.

Hosted on Acast. See acast.com/privacy for more information.

All content for Amazon Ads Raw Daily is the property of Alexander Swade and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

This Podcast will deliver almost daily in a quick summary of all important learnings and news from the day and the week about Amazon Advertising.

Hosted on Acast. See acast.com/privacy for more information.

Episode #94 - Amazon's New Ad Rules & Bid Scheduling Insights 📅📉

Amazon Ads Raw Daily

10 minutes 23 seconds

2 years ago

Episode #94 - Amazon's New Ad Rules & Bid Scheduling Insights 📅📉

Summary: In today's episode, we delve into Amazon's latest ad rule for sponsor product campaigns, the buzz it created on LinkedIn, and how it may impact your ad strategies. Additionally, we'll explore a new development in Sponsored Product Campaign Performance on Rest of Search Placements.

Description:

Hello everybody and a happy Friday to you all! Welcome back to the Amazon Ads Raw Daily Podcast, episode 94. We're buzzing with news today, especially one that caught the attention of many on LinkedIn.

Introducing Day Parting: Amazon has quietly rolled out a new feature allowing advertisers to schedule bids based on days and specific hours. Though not witnessed firsthand, multiple LinkedIn reports suggest that this change is imminent and might soon be available to US accounts.
Granularity Shift: From the usual daily granularity, Amazon has shifted to an hourly one. The change enables advertisers to gauge the efficiency of their sponsor product campaigns at an hourly rate, tracking metrics like spend, clicks, impressions, and ACOS.
Understanding the Bid Rules: These bid rules come with some limitations. Notably, you can only increase your bids and cannot create a complex schedule. For instance, it's impossible to say that on Monday you want to increase your bid by 10%, then on Sunday by 50%, and on Wednesday by 40%. This makes the rule quite basic compared to more sophisticated systems like Google Ads.
New on API: Alongside the scheduling buzz, Amazon has announced an improvement in Sponsored Product Campaign Performance on Rest of Search Placements. This allows advertisers to apply bid adjustments for rest of search placements in their campaigns. Though announced a while ago, this feature is now fully functional and available across various regions.

The core takeaway? Amazon's ad functionalities are evolving, though not necessarily keeping pace with the demands of large-scale sellers. To truly harness the platform's capabilities, advertisers need to stay updated and flexible.

For a more in-depth look, check out the various discussions on LinkedIn. And as always, thank you for lending us your ears. Looking forward to catching up on Monday. Have a fantastic weekend, and goodbye!

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Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

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https://www.linkedin.com/in/alexanderswade/

Hosted on Acast. See acast.com/privacy for more information.