Episode #93 - Amazon's Seasonal Hiring Surge: Analysis & Implications for Q4 📈🎁

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Amazon Ads Raw Daily

Alexander Swade

105 episodes

8 months ago

A daily podcast about Amazon Advertising, Amazon PPC, Amazon Ads, and Amazon DSP. But also Marketing, PPC, Advertising Strategy, E-Commerce, and Technology Topics in general. From Tactics to Features to best practices and implementation strategies.

This Podcast will deliver almost daily in a quick summary of all important learnings and news from the day and the week about Amazon Advertising.

Hosted on Acast. See acast.com/privacy for more information.

All content for Amazon Ads Raw Daily is the property of Alexander Swade and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

This Podcast will deliver almost daily in a quick summary of all important learnings and news from the day and the week about Amazon Advertising.

Hosted on Acast. See acast.com/privacy for more information.

Episode #93 - Amazon's Seasonal Hiring Surge: Analysis & Implications for Q4 📈🎁

Amazon Ads Raw Daily

4 minutes 26 seconds

2 years ago

Episode #93 - Amazon's Seasonal Hiring Surge: Analysis & Implications for Q4 📈🎁

https://www.linkedin.com/posts/strouppaul_amazon-announced-it-would-hire-250000-logistics-activity-7110301802771714048-K9Ng

Episode #93 - Amazon's Seasonal Hiring Surge: Analysis & Implications for Q4 📈🎁

Summary: Today's quick episode dives into Amazon's recent announcement to hire 250,000 logistical workers for the upcoming holiday season. We analyze the historical data and the possible implications this has for Q4, not just for Amazon but for the e-commerce industry as a whole.

Hey there! Welcome back to the Amazon Ads Reward Daily Podcast, episode 93. We're keeping things concise today due to a tight schedule, but I wanted to touch upon a significant announcement from Amazon.

Historical Context: Amazon plans to hire 250,000 logistical workers for the holiday season - the highest number they've declared for seasonal employment in the past decade. The announcement's timing, made on the 19th of September, is notably earlier compared to previous years, hinting at some strategic shifts.
Comparative Analysis: In 2021 and 2022, Amazon declared their seasonal workforce needs around October 6th. This year, they've gone ahead roughly two weeks in advance. Additionally, these 250,000 seasonal hires account for 16% of Amazon's total employee base, based on numbers from the end of 2022. This is the most significant seasonal-to-permanent worker ratio in the last four years.
Implications for Q4: What does this hiring surge mean? The data strongly suggests that Amazon is gearing up for an extremely busy Q4. A potential reason could be the inflation rates in the U.S., which aren’t as alarming as initially predicted. A drop in consumer apprehension about inflation might lead to more spending during the holiday season. This is a good sign not only for Amazon but also for other e-commerce and retail businesses.
What to Expect: With the hiring spree and the current economic conditions, we can anticipate a robust Q4 across the e-commerce spectrum. Businesses should be prepared to manage increased demand and capitalize on the opportunities.

You can delve deeper into this topic with the LinkedIn post linked in the podcast description. The key takeaway? Be ready for a bustling holiday season!

That's it for today's snapshot episode. Be sure to tune in tomorrow for more insights. Wishing you a fantastic day ahead! Thanks for listening. Hear you tomorrow on Friday. Bye bye.

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Hosted on Acast. See acast.com/privacy for more information.