Episode #88 - Amazon Accelerate Updates & Brand-tailored Promotions Deep Dive Addon 🛍️🎯

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Amazon Ads Raw Daily

Alexander Swade

105 episodes

8 months ago

A daily podcast about Amazon Advertising, Amazon PPC, Amazon Ads, and Amazon DSP. But also Marketing, PPC, Advertising Strategy, E-Commerce, and Technology Topics in general. From Tactics to Features to best practices and implementation strategies.

This Podcast will deliver almost daily in a quick summary of all important learnings and news from the day and the week about Amazon Advertising.

Hosted on Acast. See acast.com/privacy for more information.

All content for Amazon Ads Raw Daily is the property of Alexander Swade and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

This Podcast will deliver almost daily in a quick summary of all important learnings and news from the day and the week about Amazon Advertising.

Hosted on Acast. See acast.com/privacy for more information.

Episode #88 - Amazon Accelerate Updates & Brand-tailored Promotions Deep Dive Addon 🛍️🎯

Amazon Ads Raw Daily

6 minutes 38 seconds

2 years ago

Episode #88 - Amazon Accelerate Updates & Brand-tailored Promotions Deep Dive Addon 🛍️🎯

Summary: Today, we're delving into the latest updates from Amazon Accelerate and discussing the recent changes in brand-tailored promotions. Learn about new audience segments like "at risk" and "promising" and find out how you can use them to your advantage.

Description:

Greetings everyone, and a sunny morning from Amazon Azure Daily! Today's a bit of a change - I'm not nestled in my comfy home studio but broadcasting straight from the office. And with Amazon Accelerate in the fray, there's so much to unpack.

Yesterday, we took a plunge into brand-tailored promotions. It's a fantastic tool to customize promotions for specific brand audiences. And speaking of which, a fresh LinkedIn post I came across recently introduced some newly-released audiences within this feature. So here's the scoop:

At Risk - This category is for customers who once bought from your brand but haven't returned. The idea here is to reignite their interest with discounts and incentives. Think of it as CPR for customer-brand relationships.
Promising - This is the segment of customers who might just become your brand's most loyal patrons. They've recently made a purchase, do it occasionally, and generally spend above average.
Top Tier (still in the shadows) - Spotted in a greyed-out section, this seems to be a premium segment reserved for those with a brand registry. These are the creme de la creme, the ones who've recently made purchases and do so very frequently.

Now, switching gears to Amazon Accelerate. There are several intriguing sessions lined up. Particularly, 'Boost Your Brand Equity with Amazon Ads', '7 Tactics the Top 10% of Brands Use in Their Ads Strategy', and 'Unwrapping Q4 Tactics to Help Stand Out This Holiday Season' caught my eye. Although I'm a tad skeptical about some being salesy pitches, they promise to be packed with insights.

For all my listeners, I'd recommend signing up for Amazon Accelerate, diving into these sessions, and harnessing the knowledge. Let's make the most of this platform!

Signing off for today, but stay tuned for more updates tomorrow. Until then, keep learning, keep innovating, and see you soon!

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

Follow me on LinkedIn:

https://www.linkedin.com/in/alexanderswade/

Hosted on Acast. See acast.com/privacy for more information.