• Brand Tailored Promotions is a new Amazon tool that allows sellers to create promotional discounts for specific customer audiences.
• The tool is currently free to use and there are no fees associated with redemption.
• Sellers can choose from six different customer audiences, including:
• Brand Abandoners 90 Days: Customers who have added any of the seller's brand products to their cart in the last 90 days but haven't purchased yet.
• Brand Followers: Customers who have followed the seller's brand on Amazon.
• High Spend Customers: A 5% sampling of the seller's highest spending customers in the last 12 months.
• Potential New Customers: Customers who have clicked on the seller's brand page or added products to their cart in the last 90 days but have not purchased from the brand in the last year.
• Recent Customers: A 5% sampling of the seller's customers in the last 12 months.
• Repeat Customers: Customers who have purchased more than one order from the seller's brand in the last 12 months.
• Sellers can set a discount of up to 50% for each customer audience.
• The discount codes are valid for a maximum of 60 days.
• Sellers can track the performance of their Brand Tailored Promotions campaigns in the Amazon Seller Central dashboard.

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