A daily podcast about Amazon Advertising, Amazon PPC, Amazon Ads, and Amazon DSP. But also Marketing, PPC, Advertising Strategy, E-Commerce, and Technology Topics in general. From Tactics to Features to best practices and implementation strategies.
This Podcast will deliver almost daily in a quick summary of all important learnings and news from the day and the week about Amazon Advertising.
Hosted on Acast. See acast.com/privacy for more information.
A daily podcast about Amazon Advertising, Amazon PPC, Amazon Ads, and Amazon DSP. But also Marketing, PPC, Advertising Strategy, E-Commerce, and Technology Topics in general. From Tactics to Features to best practices and implementation strategies.
This Podcast will deliver almost daily in a quick summary of all important learnings and news from the day and the week about Amazon Advertising.
Hosted on Acast. See acast.com/privacy for more information.
Episode #82 - The Importance of Naming Conventions in Campaigns & Updates from the Aggregator Scene 🎧📱
https://www.pymnts.com/amazon/2023/report-apollo-seeks-buyer-for-amazon-brand-aggregator-perch/
On this breezy Tuesday, the 5th of September, we dive deep into the importance of naming structures for advertising campaigns. Learn why a proper naming convention can be a game-changer in your Amazon Ads management. Plus, fresh updates from the aggregator scene, post Benitago's bankruptcy.
Welcome back to Amazon Ads Raw Daily! On this bright September day, we'll delve into the details of naming conventions for your advertising campaigns, especially if you've not given it much thought before. Proper naming can make all the difference in your Amazon Ads management, and today, we'll explore why.
First and foremost, a structured naming convention helps you quickly identify campaigns, streamlines reporting, and aids in the organization of your account. It's essential to begin with a clear identifier, such as abbreviations based on the campaign type: SP for sponsored product, SB for sponsored brands, and SD for sponsored display. From there, it's about understanding the commonalities and differences among your campaigns, so you can structure names accordingly.
For instance, campaign type followed by brand name, targeted ASIN, and other identifiers can aid in clarity. It might seem overwhelming initially, but once you grasp the concept and the nuances, you'll understand its immense value. Whether it's targeting methods, destinations, ad types, or even specific keywords, a well-thought-out naming convention can simplify your campaign management immensely. Plus, with Amazon constantly introducing new features and options, it's beneficial to have a system that can adapt without much upheaval.
Shifting gears, let's talk about the recent news from the aggregator scene. Following last week's revelation of Benitago's bankruptcy, this week brings in fresh news: Apollo Global Management is reportedly seeking a buyer for Amazon brand aggregator, Perch. It's a fascinating time in the aggregator business, with Elevate Brands merging with SellerX, Benitago declaring bankruptcy, and now Apollo Global Management looking to offload Perch. With the aggregator sector undergoing some changes, it's going to be intriguing to see the upcoming trends.
To all listeners, thank you for joining in today. Wishing you a productive Tuesday, and till our next episode, cheers from Amazon Ads Raw Daily!
Thanks for listening and if you like the podcast make sure to subscribe!
Check out the YouTube Channel as well:
https://youtube.com/@AmazonAdsRawDaily
More Infos about the Me & the Podcast can be found here:
https://alexanderswade.com/amazon-ads-raw-daily/
Follow me on LinkedIn:
https://www.linkedin.com/in/alexanderswade/
Hosted on Acast. See acast.com/privacy for more information.
