Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners,
Michael Veazey
251 episodes
9 months ago
Do you sell private label or custom products on Amazon UK, USA or Europe? Or are you gearing up to do it?
If you are struggling to grow sales, seeing profits erode and feel a long way from a sellable valuable business, we can help. If you're already killing it, why not grow faster and make even more cash?
Either way, you're in the right place.
Our experts answer these questions and more - experts like Greg Mercer of Jungle Scout, Will Tjernlund, Manuel Becvar, Chris Green, Kevin King, and many many more.
Whether you are trying to get Amazon product research right; help sourcing from China; optimizing Amazon listings; dealing with Amazon PPC (aka Amazon ads) - we've got you covered!
If you're UK based and you want to sell in UK or USA; and if you're US based and you're curious about - or selling in - UK or Europe, you can't afford to miss the detailed insights you'll get.
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with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Do you sell private label or custom products on Amazon UK, USA or Europe? Or are you gearing up to do it?
If you are struggling to grow sales, seeing profits erode and feel a long way from a sellable valuable business, we can help. If you're already killing it, why not grow faster and make even more cash?
Either way, you're in the right place.
Our experts answer these questions and more - experts like Greg Mercer of Jungle Scout, Will Tjernlund, Manuel Becvar, Chris Green, Kevin King, and many many more.
Whether you are trying to get Amazon product research right; help sourcing from China; optimizing Amazon listings; dealing with Amazon PPC (aka Amazon ads) - we've got you covered!
If you're UK based and you want to sell in UK or USA; and if you're US based and you're curious about - or selling in - UK or Europe, you can't afford to miss the detailed insights you'll get.
Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners,
19 minutes 29 seconds
1 year ago
Amazon Advertising Strategy for Product Launches
The world of e-commerce is booming, and Amazon remains a major player. For brand owners, a successful product launch on this platform can be a game-changer. But how do you stand out in a crowded marketplace, especially when resources are limited?
[00:00] - Introduction To The Podcast[01:31] - Introduction Of Michael Kahn From Enso Brands[02:13] - Michael's Background And Location[02:44] - Defining Launching On PPC[03:12] - Essential Preparation Before Launching[04:52] - Importance Of Competitor Analysis[06:28] - Understanding The Competitive Landscape[07:01] - Types Of Amazon PPC Ads[08:31] - Amazon Ads Team Innovation[09:14] - Focus On Video Ads For Product Launch[11:33] - New Partnership Between Amazon And TikTok[11:50] - Financial Expectations For Ad Spending[13:47] - Balancing Ad Spend And Patience[14:51] - Example Of Ad Spend Strategy Over Time[16:42] - Three-Month Timeline For Ad Strategy[17:46] - Gradual Adjustment Of Ad Spend[18:59] - Warning Against Abrupt Changes In Ad Strategy
Introducing Enso Brands and Michael Kahn:
This guide draws expertise from Enso Brands, a full-service agency for Amazon sellers. Led by industry veteran Michael Kahn, Enso offers brand acquisition, management, advertising expertise, and even warehousing solutions.
Launching on Amazon: New Products or Revivals
Your launch strategy will differ depending on whether you're introducing a brand new product or reigniting interest in a dormant listing. This guide tackles both scenarios, offering actionable tips to maximize your Amazon advertising impact.
Pre-Launch Checklist: Prep for Success
Before diving into PPC (pay-per-click) advertising, ensure a solid foundation for your launch. Here's what you need:
* Know Your Target Market: Demography and psychographics are crucial.
* Competitor Analysis: Identify direct and indirect competitors. Analyze their pricing, reviews, and ad strategies (including video usage).
* Keyword Research: Conduct thorough keyword research to ensure your listing appears in relevant searches.
Amazon offers a variety of advertising options to consider:
* Product Ads: Showcase individual products to targeted audiences.
* Branded Ads: Increase brand awareness and build recognition.
* Video Ads: Effectively communicate your product's unique features and benefits.
* Headline Ads: Enhance brand visibility, though conversion rates may vary.
Remember, Amazon provides tools to scale your spending, but consider utilizing third-party ad management solutions for added efficiency.
Optimizing Your Campaigns: What Works for Your Product
The key to successful Amazon advertising is finding what drives conversions for your specific product. Here's what Michael Kahn recommends:
* Always A/B Test: Experiment with different approaches to identify the most effective messaging and visuals.
* Embrace Video Ads: Consider video ads to showcase your product's unique selling points.
* Start with Sponsored Products: These ads offer a good balance between conversion and cost efficiency.
* Headline Ads for Brand Awareness: While conversion rates m...
Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners,
Do you sell private label or custom products on Amazon UK, USA or Europe? Or are you gearing up to do it?
If you are struggling to grow sales, seeing profits erode and feel a long way from a sellable valuable business, we can help. If you're already killing it, why not grow faster and make even more cash?
Either way, you're in the right place.
Our experts answer these questions and more - experts like Greg Mercer of Jungle Scout, Will Tjernlund, Manuel Becvar, Chris Green, Kevin King, and many many more.
Whether you are trying to get Amazon product research right; help sourcing from China; optimizing Amazon listings; dealing with Amazon PPC (aka Amazon ads) - we've got you covered!
If you're UK based and you want to sell in UK or USA; and if you're US based and you're curious about - or selling in - UK or Europe, you can't afford to miss the detailed insights you'll get.
