For our first AI themed video episode on our podcast we chose Paolo Santanicchia, a seasoned meta ads specialist with deep expertise in psychology-based advertising. Since 2017, he has helped ecommerce brands, professionals, and public figures optimize their advertising budget through ads that emotionally connect with audiences. By 2024, he had managed over $7M in ad spend, including notable campaigns for figures like Italian politician Elly Schlein. Paolo collaborates with clients across Italy, the Netherlands, France, the UK, and the USA, personally managing their advertising budget to ensure each collaboration achieves its full potential.

In this episode, we discuss Paolo’s background, his experience with MetaAds, ChatGPT and marketing,  as well as covering his hopes and predictions for the future of AI in marketing and his own projects.

Each week we are releasing an episode in the field of either Metaverse/Gaming, Web3/Crypto/Blockchain, AI or XR. In case we have an extra Tuesday in a month, we have a guest from the Creative industries. Tune in, there are more amazing guests and stories to come up in the future.

To connect to Paolo:

Website: https://paolosantanicchia.com/

Spotify: https://creators.spotify.com/pod/show/paoloads

Facebook: https://www.facebook.com/paolo.santanicchia.ads

Instagram: https://www.instagram.com/paolo.santanicchia/

LinkedIn: https://www.linkedin.com/in/paolosantanicchia/

Youtube: https://www.youtube.com/@paoloads

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