Amanda's Playbook is your front-row seat to a living laboratory alongside unfiltered conversations with the people influencing the future of business, culture, creators, and community. Hosted by Amanda, investor, professor, and marketing powerhouse, alongside insightful co-hosts, you'll witness firsthand experiments that bridge the gap between marketing theory and what actually works right now.
This isn't another show about yesterday's successes—it's about creating tomorrow's playbook together. Join a community of forward-thinking business leaders, entrepreneurs, and marketing professionals as we challenge conventional wisdom, test new approaches, and document what truly builds influence in today's rapidly changing landscape.
No theory. No history lessons. Just real experiments, real results, and real-time adaptations you can apply immediately.
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Amanda's Playbook is your front-row seat to a living laboratory alongside unfiltered conversations with the people influencing the future of business, culture, creators, and community. Hosted by Amanda, investor, professor, and marketing powerhouse, alongside insightful co-hosts, you'll witness firsthand experiments that bridge the gap between marketing theory and what actually works right now.
This isn't another show about yesterday's successes—it's about creating tomorrow's playbook together. Join a community of forward-thinking business leaders, entrepreneurs, and marketing professionals as we challenge conventional wisdom, test new approaches, and document what truly builds influence in today's rapidly changing landscape.
No theory. No history lessons. Just real experiments, real results, and real-time adaptations you can apply immediately.
Why People Still Buy Rolexes (And Wait Years for a Birkin Bag)
Amanda's Playbook
5 minutes
3 months ago
Why People Still Buy Rolexes (And Wait Years for a Birkin Bag)
Rolex isn’t selling time.
Hermès isn’t selling handbags.
And De Beers? They turned shiny rocks into a ritual of forever.
This episode is about how the world’s most iconic brands create desire—on purpose.
Not through ads. Through identity engineering.
You’ll see how:
– Rolex broke $10B not by selling accuracy—but achievement
– Hermès made waiting the luxury
– De Beers scripted scarcity into “forever”
These brands don’t just price high. They build meaning.
They make you feel like you earned it.
So if you're building something premium—ask yourself:
What does owning it say about someone?
And how do you make that message feel deserved?
Because people don’t buy with their wallets.
They buy with identity.
— Amanda
#AmandasPlaybook #InfluenceByDesign #BrandStrategy #LuxuryMarketing #StatusSignals #Rolex #Hermès #birkinbag #DeBeers #PsychologyOfDesire #MarketingThatMoves
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Amanda's Playbook
Amanda's Playbook is your front-row seat to a living laboratory alongside unfiltered conversations with the people influencing the future of business, culture, creators, and community. Hosted by Amanda, investor, professor, and marketing powerhouse, alongside insightful co-hosts, you'll witness firsthand experiments that bridge the gap between marketing theory and what actually works right now.
This isn't another show about yesterday's successes—it's about creating tomorrow's playbook together. Join a community of forward-thinking business leaders, entrepreneurs, and marketing professionals as we challenge conventional wisdom, test new approaches, and document what truly builds influence in today's rapidly changing landscape.
No theory. No history lessons. Just real experiments, real results, and real-time adaptations you can apply immediately.
