Amanda's Playbook is your front-row seat to a living laboratory alongside unfiltered conversations with the people influencing the future of business, culture, creators, and community. Hosted by Amanda, investor, professor, and marketing powerhouse, alongside insightful co-hosts, you'll witness firsthand experiments that bridge the gap between marketing theory and what actually works right now.
This isn't another show about yesterday's successes—it's about creating tomorrow's playbook together. Join a community of forward-thinking business leaders, entrepreneurs, and marketing professionals as we challenge conventional wisdom, test new approaches, and document what truly builds influence in today's rapidly changing landscape.
No theory. No history lessons. Just real experiments, real results, and real-time adaptations you can apply immediately.
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Amanda's Playbook is your front-row seat to a living laboratory alongside unfiltered conversations with the people influencing the future of business, culture, creators, and community. Hosted by Amanda, investor, professor, and marketing powerhouse, alongside insightful co-hosts, you'll witness firsthand experiments that bridge the gap between marketing theory and what actually works right now.
This isn't another show about yesterday's successes—it's about creating tomorrow's playbook together. Join a community of forward-thinking business leaders, entrepreneurs, and marketing professionals as we challenge conventional wisdom, test new approaches, and document what truly builds influence in today's rapidly changing landscape.
No theory. No history lessons. Just real experiments, real results, and real-time adaptations you can apply immediately.
Not all charisma looks the same. Learn the five types and how to use yours with intention — without turning it into performance.
Last week, we split the atom between charisma and influence — how one gets you in the room, but the other moves it.
This week, we go deeper. Because when someone calls a person “charismatic,” they rarely ask: what kind?
Charisma isn’t a personality. It’s a lever — and there’s more than one way to pull it.
In this episode, Amanda breaks down the five types of charisma that show up across industries and leaders — plus how to identify which one you naturally use, and when to switch gears.
You’ll learn:
The difference between High Conviction and Authentic charisma
Why Disarming Humor works better than trying to be funny
How Empathetic charisma drives influence one conversation at a time
What makes Energetic charisma contagious (and what kills it)
How to use charisma as a channel — not a mask
🕒 Timestamps:00:00 – Intro: Charisma vs Influence01:32 – The myth of “born charisma”02:40 – Type 1: High Conviction04:25 – Type 2: Authentic06:00 – Type 3: Disarming Humor07:40 – Type 4: Empathetic09:10 – Type 5: Energetic11:00 – How to use your charisma intentionally12:30 – The Unspoken Layer: From performance to power13:30 – Coming Next: The Trust Gap — Why Being Smart Isn’t Enough
📩 Subscribe to Amanda’s Playbook:https://www.amandarussell.co/newsletter/— for weekly strategy and insight drops.
📺 Watch the full video version:https://youtu.be/lTlVW3sfNTs?si=Q44hFDLrxePAFvGm
🧠 Read the full blog post:https://www.amandarussell.co/the-5-types-of-charisma-and-how-to-use-yours-without-losing-yourself/
💬 Share this episode:Send it to someone who leads, teaches, or builds things.
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Amanda's Playbook
Amanda's Playbook is your front-row seat to a living laboratory alongside unfiltered conversations with the people influencing the future of business, culture, creators, and community. Hosted by Amanda, investor, professor, and marketing powerhouse, alongside insightful co-hosts, you'll witness firsthand experiments that bridge the gap between marketing theory and what actually works right now.
This isn't another show about yesterday's successes—it's about creating tomorrow's playbook together. Join a community of forward-thinking business leaders, entrepreneurs, and marketing professionals as we challenge conventional wisdom, test new approaches, and document what truly builds influence in today's rapidly changing landscape.
No theory. No history lessons. Just real experiments, real results, and real-time adaptations you can apply immediately.
