Send us a text This episode of the AM Insider podcast is hosted by Justin Hopkins and Dustin Kloempken. It is part of a miniseries focused on the beginnings of additive manufacturing (AM), aiming to share experiences from industry veterans. The guest is Darin Everett, who is referred to as an industry "longtimer". He joined Stratasys in 1999 when the company was relatively small, starting at $28.5 million. Darin agreed with the common observation that the industry’s start-up era was "darn fun...
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Send us a text This episode of the AM Insider podcast is hosted by Justin Hopkins and Dustin Kloempken. It is part of a miniseries focused on the beginnings of additive manufacturing (AM), aiming to share experiences from industry veterans. The guest is Darin Everett, who is referred to as an industry "longtimer". He joined Stratasys in 1999 when the company was relatively small, starting at $28.5 million. Darin agreed with the common observation that the industry’s start-up era was "darn fun...
Product Positioning in Additive Manufacturing (The Heller Files)
AM Insider
17 minutes
4 months ago
Product Positioning in Additive Manufacturing (The Heller Files)
Send us a text This episode explores the evolving art and science of product positioning in the additive manufacturing (AM) industry, highlighting how companies have adapted their strategies over time to educate markets, differentiate offerings, and manage internal dynamics. From Rivalry to Relationships In the 1990s, the AM industry was a battleground of a few fierce competitors. Newcomers often overpromised due to inexperience, and the market felt like a zero-sum game. Fast forward to today...
AM Insider
Send us a text This episode of the AM Insider podcast is hosted by Justin Hopkins and Dustin Kloempken. It is part of a miniseries focused on the beginnings of additive manufacturing (AM), aiming to share experiences from industry veterans. The guest is Darin Everett, who is referred to as an industry "longtimer". He joined Stratasys in 1999 when the company was relatively small, starting at $28.5 million. Darin agreed with the common observation that the industry’s start-up era was "darn fun...
