Under Armour (UA) just dropped 23.45%. Are we catching a falling knife or a rare value setup? In this episode, we break down the narrative (North America weakness, weak guidance, downgrades), quantify the hit (estimated 15% quarterly earnings decline via operating leverage), and stack valuations: DCF base ≈ $5.19 vs narrative case ≈ $4.15 and PEG-implied ≈ $4.46. We also map buy zones at $4.40, $4.00, and $2.50 for a cleaner margin of safety.Like/subscribe if you want more “Am I Catching a Falling Knife?” deep dives. Comment: Bargain or bust?Disclaimer: This video is for entertainment and information only, not financial advice. Do your own research and consult a qualified advisor.#UnderArmour #UA #Stocks #ValueInvesting #DCF #PEG #Earnings #RetailStocks #Athleisure #StockMarket