In a world of increasing complexity, building trust across cultures has never been more challenging — or essential. In an episode that originally appeared on the Page Society’s podcast — The New CCO — Shahar Silbershatz and Axel Löber share insights on how global CCOs can navigate cultural nuances, leverage AI and data, and foster authentic stakeholder connections. Listen to the conversation to hear how human connection remains at the heart of effective communication, to help build trust with...
All content for Always On is the property of Caliber and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In a world of increasing complexity, building trust across cultures has never been more challenging — or essential. In an episode that originally appeared on the Page Society’s podcast — The New CCO — Shahar Silbershatz and Axel Löber share insights on how global CCOs can navigate cultural nuances, leverage AI and data, and foster authentic stakeholder connections. Listen to the conversation to hear how human connection remains at the heart of effective communication, to help build trust with...
IKEA's Belén Frau on Building Brand Trust From the Inside Out
Always On
42 minutes
5 months ago
IKEA's Belén Frau on Building Brand Trust From the Inside Out
In this inspiring episode of Always On, host Shahar Silbershatz sits down with Belén Frau, Chief Communication Officer of Ingka Group — the largest IKEA franchisee — to explore how one of the world’s most beloved brands uses purpose, insights, and data to stay deeply connected with customers, coworkers, and society. Belén shares her journey from finance and retail operations to leading global communications, and explains how IKEA’s obsession with understanding life at home — through data, dia...
Always On
In a world of increasing complexity, building trust across cultures has never been more challenging — or essential. In an episode that originally appeared on the Page Society’s podcast — The New CCO — Shahar Silbershatz and Axel Löber share insights on how global CCOs can navigate cultural nuances, leverage AI and data, and foster authentic stakeholder connections. Listen to the conversation to hear how human connection remains at the heart of effective communication, to help build trust with...
