In a world of increasing complexity, building trust across cultures has never been more challenging — or essential. In an episode that originally appeared on the Page Society’s podcast — The New CCO — Shahar Silbershatz and Axel Löber share insights on how global CCOs can navigate cultural nuances, leverage AI and data, and foster authentic stakeholder connections. Listen to the conversation to hear how human connection remains at the heart of effective communication, to help build trust with...
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In a world of increasing complexity, building trust across cultures has never been more challenging — or essential. In an episode that originally appeared on the Page Society’s podcast — The New CCO — Shahar Silbershatz and Axel Löber share insights on how global CCOs can navigate cultural nuances, leverage AI and data, and foster authentic stakeholder connections. Listen to the conversation to hear how human connection remains at the heart of effective communication, to help build trust with...
Boehringer Ingelheim's CCO on How To Nail Your Rebrand
Always On
41 minutes
1 year ago
Boehringer Ingelheim's CCO on How To Nail Your Rebrand
Host Shahar Silbershatz meets Médard Schoenmaeckers, the Global Head of Corporate Affairs at Boehringer Ingelheim, a global pharmaceutical company. They discuss the evolving role of communications within a company, especially as organizations face increasing internal and external pressure; the importance of data-driven communication; the need for communicators to have strong business acumen; and how companies can use data to measure the impact of their communication efforts. Médard also pro...
Always On
In a world of increasing complexity, building trust across cultures has never been more challenging — or essential. In an episode that originally appeared on the Page Society’s podcast — The New CCO — Shahar Silbershatz and Axel Löber share insights on how global CCOs can navigate cultural nuances, leverage AI and data, and foster authentic stakeholder connections. Listen to the conversation to hear how human connection remains at the heart of effective communication, to help build trust with...
