In this packed episode of Aluminiumpodden, Ulrika and Ruth take you from the factory floor in Vetlanda to the creative pulse of Milan Design Week. You'll hear from Hydro Extrusions’ CEO Eyvind Kallevig and meet Umesläp – a Swedish company reinventing horse transport with lightweight trailers made from low-carbon, recycled aluminium. Umesläp’s story is a compelling example of how tradition and circular design can go hand in hand.
Ulrika and Ruth also take you behind the scenes of Milan Design Week and the R100 Project, celebrate Pride Month, highlight Hydro’s role in Finspång’s 400-year anniversary, and discuss Hydro Extrusion Partner Packages.
And of course, Ruth wraps things up with her signature aluminium riddle. Can you guess the answer before Ulrika does? Whether you're here for design, sustainability, leadership insights, or just great stories about aluminium – you're in for a meaningful episode.
Subscribe, hit play, and join Ulrika and Ruth!
––
Aluminiumpodden is the official Hydro Extrusions podcast about the many benefits of aluminium. This podcast is usually in Swedish, but this episode is in English for our international listeners. Enjoy!
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In this packed episode of Aluminiumpodden, Ulrika and Ruth take you from the factory floor in Vetlanda to the creative pulse of Milan Design Week. You'll hear from Hydro Extrusions’ CEO Eyvind Kallevig and meet Umesläp – a Swedish company reinventing horse transport with lightweight trailers made from low-carbon, recycled aluminium. Umesläp’s story is a compelling example of how tradition and circular design can go hand in hand.
Ulrika and Ruth also take you behind the scenes of Milan Design Week and the R100 Project, celebrate Pride Month, highlight Hydro’s role in Finspång’s 400-year anniversary, and discuss Hydro Extrusion Partner Packages.
And of course, Ruth wraps things up with her signature aluminium riddle. Can you guess the answer before Ulrika does? Whether you're here for design, sustainability, leadership insights, or just great stories about aluminium – you're in for a meaningful episode.
Subscribe, hit play, and join Ulrika and Ruth!
––
Aluminiumpodden is the official Hydro Extrusions podcast about the many benefits of aluminium. This podcast is usually in Swedish, but this episode is in English for our international listeners. Enjoy!
Aluminiumpodden #14 – Perceived quality with Martin Bergman
Aluminiumpodden
15 minutes 23 seconds
2 years ago
Aluminiumpodden #14 – Perceived quality with Martin Bergman
Today’s topic is design. A thing that’s an essential part of our daily lives, from the products we use to the spaces we inhabit. In Hydro's world, design is way more than just aesthetics. It's also innovation, sustainability, problem-solving, accessibility, ease of use, functionality, and a bunch of other things summarized in one powerful word.
Join Ulrika and Ruth as they have an interesting chat with Martin Bergman – a product designer and specialist in a field called perceived quality. He has extensive experience in this field and has worked with numerous well-known super brands such as Apple and Volvo Cars.
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Aluminiumpodden is an official Hydro Extrusions podcast about the many benefits of aluminium. This podcast is usually in Swedish, but this episode is in English for our international listeners. Enjoy!
Aluminiumpodden
In this packed episode of Aluminiumpodden, Ulrika and Ruth take you from the factory floor in Vetlanda to the creative pulse of Milan Design Week. You'll hear from Hydro Extrusions’ CEO Eyvind Kallevig and meet Umesläp – a Swedish company reinventing horse transport with lightweight trailers made from low-carbon, recycled aluminium. Umesläp’s story is a compelling example of how tradition and circular design can go hand in hand.
Ulrika and Ruth also take you behind the scenes of Milan Design Week and the R100 Project, celebrate Pride Month, highlight Hydro’s role in Finspång’s 400-year anniversary, and discuss Hydro Extrusion Partner Packages.
And of course, Ruth wraps things up with her signature aluminium riddle. Can you guess the answer before Ulrika does? Whether you're here for design, sustainability, leadership insights, or just great stories about aluminium – you're in for a meaningful episode.
Subscribe, hit play, and join Ulrika and Ruth!
––
Aluminiumpodden is the official Hydro Extrusions podcast about the many benefits of aluminium. This podcast is usually in Swedish, but this episode is in English for our international listeners. Enjoy!
