"People are not buying your brand or product. People are buying a solution and that solution makes a great brand,"  says our guest this week.

Just 19 years ago, Google was a startup. But then, how was it able to build such a recognizable global brand that led to its financial success?

How can entrepreneurs in Africa and beyond build and maintain their startup's brand?

Our guest this week is Mzamo Masito, Google Africa's Chief Marketing Officer.

He has an expansive knowledge in marketing having taught on the subject in AAA School of Advertising in South Africa. He was also Unilever’s Branding Vice President prior to joining Vodacom as the Managing Executive for the Brand and Communications department-Africa. He previously held senior executive Marketing positions at Nike as the Chief Marketing Officer and was notably the World Cup 2010 lead.

Mzamo strongly believes that "to be young, gifted, free without opportunity is a devil’s gift and to deny that opportunity is immoral and criminal.

In this episode, he talks about how an entrepreneur can build and maintain a brand.

He also shares 4 tips of how the google founders built a great brand, 5 tips to differentiate your brand and how to overcome brand mishaps.