Michael Abtar, founder and CEO of IG-SMART dives into the inner workings of Data Privacy and Protection and why it matters to every entrepreneur. Michael has offered privacy & security consultancy to leading brands. With most African coutries having data protection laws and many others in the process of doing so, support is readily available for businesses.

Michael shares more on how entrepreneurs can prepare to adapt to an ever evolving business environment and how to build a business that establishes trust in your customers and gives your business a competitive edge.