𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝗶𝘁 𝘁𝗮𝗸𝗲 𝘁𝗼 𝗴𝗿𝗼𝘄 𝗮 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘁𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝘀 𝘄𝗶𝘁𝗵 𝗽𝗲𝗼𝗽𝗹𝗲? 🤔 In this episode, 𝗥𝗮𝘆𝗵𝗮𝗻 𝗔𝗹𝗲𝗲𝗺 sits down with 𝗭𝘂𝗯𝗮𝗶𝗿 𝗠𝗼𝗵𝗮𝗺𝗺𝗮𝗱, 𝗖𝗼-𝗳𝗼𝘂𝗻𝗱𝗲𝗿 𝗼𝗳 𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝗶𝗻𝗴 𝗥𝗲𝗳𝗶𝗴𝘂𝗿𝗲𝗱 , a marketing strategist who’s helped scale accounting and fintech brands like Xero, IRIS, and several GCC startups. Zubair shares what he’s learned about real marketing — the kind that starts with understanding your customer, not just chasing clicks. From product positioning to personal branding, he reveals how founders...
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𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝗶𝘁 𝘁𝗮𝗸𝗲 𝘁𝗼 𝗴𝗿𝗼𝘄 𝗮 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘁𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝘀 𝘄𝗶𝘁𝗵 𝗽𝗲𝗼𝗽𝗹𝗲? 🤔 In this episode, 𝗥𝗮𝘆𝗵𝗮𝗻 𝗔𝗹𝗲𝗲𝗺 sits down with 𝗭𝘂𝗯𝗮𝗶𝗿 𝗠𝗼𝗵𝗮𝗺𝗺𝗮𝗱, 𝗖𝗼-𝗳𝗼𝘂𝗻𝗱𝗲𝗿 𝗼𝗳 𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝗶𝗻𝗴 𝗥𝗲𝗳𝗶𝗴𝘂𝗿𝗲𝗱 , a marketing strategist who’s helped scale accounting and fintech brands like Xero, IRIS, and several GCC startups. Zubair shares what he’s learned about real marketing — the kind that starts with understanding your customer, not just chasing clicks. From product positioning to personal branding, he reveals how founders...
Ep#13- What Most Accountants Get Wrong About Marketing | ft. Jeri Williams
Alphapreneurs
43 minutes
3 months ago
Ep#13- What Most Accountants Get Wrong About Marketing | ft. Jeri Williams
Most accountants think their biggest challenge is doing great work. But what if it’s actually not doing enough marketing? In this episode of #Alphapreneurs, host Rayhan Aleem sits down with Jeri Williams, founder of Smooth Accounting, who shares how she went from working in her garage with two small kids to building one of the UK’s most followed accounting brands. Jeri opens up about how she accidentally became an entrepreneur, why marketing was never optional, and how she built a business th...
Alphapreneurs
𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝗶𝘁 𝘁𝗮𝗸𝗲 𝘁𝗼 𝗴𝗿𝗼𝘄 𝗮 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘁𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝘀 𝘄𝗶𝘁𝗵 𝗽𝗲𝗼𝗽𝗹𝗲? 🤔 In this episode, 𝗥𝗮𝘆𝗵𝗮𝗻 𝗔𝗹𝗲𝗲𝗺 sits down with 𝗭𝘂𝗯𝗮𝗶𝗿 𝗠𝗼𝗵𝗮𝗺𝗺𝗮𝗱, 𝗖𝗼-𝗳𝗼𝘂𝗻𝗱𝗲𝗿 𝗼𝗳 𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝗶𝗻𝗴 𝗥𝗲𝗳𝗶𝗴𝘂𝗿𝗲𝗱 , a marketing strategist who’s helped scale accounting and fintech brands like Xero, IRIS, and several GCC startups. Zubair shares what he’s learned about real marketing — the kind that starts with understanding your customer, not just chasing clicks. From product positioning to personal branding, he reveals how founders...
