This is a special Episode Edition on the @Alloutcoach Podcast. Tune into this memorable highlight from the 2023 Medical Affairs Innovation Olympics event Opening Ceremony full of real-world practical case studies, striking new statistics, and critical commentary - an expert panel discussion about the details necessary to make both short-term and long-term marks on improving healthcare quality from both the perspective of a globally recognized healthcare quality expert physician and public health speaker, Dr. Rashad Massoud (Visiting Faculty T.H. Chan School of Public Health), and of an innovative pharma industry executive recognized for his leadership and dedication to patient advocacy groups, holding senior leadership roles in Commercial, Marketing, Market Access and most recently in Medical Affairs, Rob Adamoski (Vice President, Corcept Therapeutics).
0:00 Intro Music
0:22 Episode Highlight
Cushing Syndrome Case Study - Perception Gap on Treatment Quality between Patients vs their Healthcare Providers. 1:58 Speaker Introductions
4:11 Panel Discussion Outline
4:38 Global Healthcare Quality Improvement Case Study USAID Applying Chronic Care Model to Improve Coverage, Retention, and Clinical Outcomes: Uganda
16:46 Role Medical Affairs in Pharma can Play on Health Quality
17:56 Connection to Disease - Stimulating Purpose in Medical Affairs
19:29 Value of Recent and Relevant Clinical Experience in Medical Affairs
20:21 Aiming for Diversity of Experience across entire Care Continuum
22:07 Finding the Right Balance on Your Medical Affairs Team
22:58 Case Study: Personalized Medical Liaison led Executive Staff training
25:01 Critical Gaps in Training in Medical Affairs Team - benchmarking data
Larger Organizations offer more training opportunities vs mid-sized and smaller pharma or biotech companies in Medical Affairs. Only 42% of Medical Affairs organizations provide any training and only 23% of small pharma companies (Medical Affairs Professional Society)
27:01 Why Most of Us in Medical Affairs believe Metrics are not Meaningful 28:57 Power of a Graded Data Science based KPI Feedback Loop
30:12 2023 Medical Affairs Metrics Global Benchmarking Gap in Analysis70% of Medical Affairs companies do not systematically analyze how their activities lead to outcomes
30:41 The Motive to Measure Performance in Medical Affairs with KPIs
31:24 Medical Productivity Index (MPI) Model to Increase Performance
32:25 Integrating Health Systems Approaches to Metrics in PharmaAll-Mobile Hypertension Clinics that improved quality and bridges health equity gaps - India Case Study
42:38 Medical Affairs Improving Healthcare Decisions - Patient Advocacy
47:00 How Healthcare Cost relates to Quality - latest trends
49:44 How can we make Healthcare Jobs Desirable again? 52:40 Improving Quality w/ 1) Accountability & 2) Transparent Data Culture